The Artist’s Toolkit for Copyright Protection and Social Media Marketing
This seminar, presented by intellectual property lawyer, Susan Chaires with Gigi O’Connell of The Henker Group, will discuss key features of copyright protection that every artist should know about, and then move on to the latest options and tools offered by social media to market art work. Participants will be encouraged to share experiences. Susan is a Washington based intellectual property lawyer with a wide range of experience in copyright law as affecting artists and protection of artists’ rights. Gigi is a PR Assistant with The Henker Group, an Easton based full service PR and marketing firm that represents clients throughout the U.S.in developing their business, marketing, and PR strategies. Gigi has particular experience in marketing through social media.